What is a possible one-day format that includes all 6 elements?

Event programme - Practical recommendations and tips

Try to include all elements; Showcase, Inform, Interact, Experience, Include, and Entertain
Make your programme short & sweet; better have 4 hours of excitement, rather than 9 hours of fragmentation or in-activity.
Ensure that your volunteers are fully informed and engaged. Carefully select and train them yourself; they are crucial connectors and facilitators.
Arrange that everybody can see and experience all programme elements, both in the morning and afternoon; not everybody may stay a whole day and might otherwise miss “the highlights”.

Invite the right sport stars and coaches. Make both aware that they need to be willing to actively involve with the event participants.
Support them with volunteers that facilitate communication and motivate event participants to try the sports themselves.
Use both sports that are known and unknown. Involve sports and athletes from a broad variety of background to show that everybody can do it.
Make the sports understood by everybody; e.g. through brief explanation in the programme; information walls in front of the stands; moderators / volunteers on the sport, etc.
Link the sports programme to the existing offer at the respective community level. Bring both a sport star and a local representative, who can follow up when the “star” leaves.
Coordinate your sports programme with the entertainment programme; e.g. make sure that kids are busy with sports when the entertainment is rather interesting for older persons.
Connect on-the-spot try-outs with concrete follow-up offers; e.g. an open training session one week later.

Engage your audience through a prize competition that makes them want to try the different sports and make contact with your exhibitors.
Find attractive prizes for everybody. Get your sponsors and/or local shops involved with it.
A good target group are kids; they mostly make parents getting involved, too. However, avoid making it a “kids only activity”.
Make your exhibitors fully aware of the prize competition and their involvement in it.
Prepare your volunteers to motivate and guide participants through the prize competition process.
Link the prize competition to activities that happen after the event!
- E.g.: Let participants collect the last (or an additional) item to receive the (additional) prize only when the person is participating in a session at a local sports club.
Include #BeActive elements into the prize competition; e.g. print the logo on T-Shirts, wrist-bands, balls, etc.

Make locals feel the European spirit of the Event. Ensure that you exploit the EWoS and #BeActive elements.
Make use of the (most recent) pre-developed, free EWoS communication material, click here.
Use this Material not only in your Programme Leaflet, but on T-Shirts, Banners, Media Communication, etc.
Link with the guidance section of the EWoS Handbook.
Communicate the Event through the EWoS and #BeActive communication channels.
Register your event with your National Coordinator.

Ensure that people understand that the Day is for Everybody.
Raise interest and awareness by explaining all possibilities and elements of your Programme.
Make everybody aware that the Day is part of a larger European campaign and that it does not stop when this Day is over.

Ensure that everybody has a chance to follow-up and find a contact person at the local level for the sports they are interested in.

Invite targeted multipliers, media and sponsors.
Provide them with a guided programme and tour.
Make them try everything with fun.
Explain all background.
Raise awareness of local and national needs, and the (also their!) advantages of changes to the better.
However, do not “beg” for their help, but offer your help! E.g. provide help to local politicians to approach more “voters” by helping them improving accessibility; help media to write better articles by supporting them to understand how to improve reporting about Paralympic sports; etc.
Ensure to make photos and collect statements; ask them for the free use for after-event PR.